B2C (Business Development Manager)

The B2C Manager leads the direct-to-parent/family enrolment strategy, overseeing lead generation, campaigns and conversion activities for households, siblings, preschool and referral segments.

• Education & Qualifications:
  ▫️Bachelor’s degree in Business Administration, Marketing, or related field (Master’s preferred).
• Experience:
  ▫️Minimum 5 years’ experience in sales or business development with at least 2 years managing B2C or consumer-facing channels.
  ▫️Proven ability to design campaigns, manage pipelines and achieve enrolment targets.
  ▫️Strong leadership, customer experience and CRM reporting skills.
  ▫️Excellent written and verbal communication in English and Khmer.

• Develop and implement annual and quarterly B2C business development plans aligned with school objectives.
• Set lead-generation, conversion and enrolment targets for family, sibling, preschool and referral segments.
• Design and oversee campaigns such as family discounts, sibling rebates, referral bonuses, cashback and scholarship outreach.
• Coordinate and mentor BDEs/Admissions Executives assigned to B2C; ensure timely follow-up and high service standards.
•  Represent the school at parent fairs, open houses, preschool events and community forums.
• Coordinate with Digital Marketing, Admissions and Academic teams to deliver seamless parent experiences from first contact to onboarding.
•  Monitor KPIs in the CRM; prepare weekly and monthly performance reports for the Head of Business Development.
• Ensure all family, sibling and referral offers comply with Baseline Fee Policy, approval processes and data protection.
• Maintain accurate records of contracts, discounts and communications in the DMS.

• Opportunities for professional development and career advancement.
• Supportive, international working environment.
• Competitive compensation package.
• Exposure to a diverse and dynamic student body.
• Commission in benefits points upon achievement of assigned targets.
• Opportunity to progress to Head of Business Development Director.

Interested candidates are invited to submit application form, including a full work history and professional references, along with a covering letter outlining your vision for the role and relevant experience, and copies of your qualifications and certifications. Applications should be sent to careers@his.edu.kh